Canon copier ad (Reiser & Reiser) ©
Credited with: Photo-compositing / editing, graphic
effects and the entire design layout with the exception of
the copy which was the job of our copywriter. I began this
layout design as I usually do, through compositional
thumbnail sketches.
About:
The idea was to communicate - color copiers for the
business professionals that facilitate the aspect of network
accessibility, no matter where you are. The compositing
was designed with a circular composition in mind. I used a
collage of several different buildings within the graphic to
convey connectivity irrespective of location. Other graphic
elements helped aid in this dynamic which focuses the
viewer towards the man leaving the office due to the
copier's work efficiency and then leading the viewer's
attention (from a natural left to right flow) to the image of
the copier in the right hand column.
Credited with: Photo-compositing / editing, graphic
effects and the entire design layout with the exception of
the copy which was the job of our copywriter. I began this
layout design as I usually do, through compositional
thumbnail sketches.
About:
The idea was to communicate - color copiers for the
business professionals that facilitate the aspect of network
accessibility, no matter where you are. The compositing
was designed with a circular composition in mind. I used a
collage of several different buildings within the graphic to
convey connectivity irrespective of location. Other graphic
elements helped aid in this dynamic which focuses the
viewer towards the man leaving the office due to the
copier's work efficiency and then leading the viewer's
attention (from a natural left to right flow) to the image of
the copier in the right hand column.