Maxtor poster (Reiser & Reiser) ©

Credited with
the concept of the ad as well as the
image editing / retouching the photo.

About:
This was a concept and execution for a Maxtor hard
drive poster / ad which I developed. The ad was for the
Latin American markets.
The idea behind it is that the speed and capacity of the
hard drive was beyond the competition. So to
communicate this message, I decided upon a powerful,
large capacity (eighteen wheeler) truck that is blazing
towards the camera. This idea was well received by our
client.

Translation:
"Maximum capacity at maximum speed!"