DTK wheat field ad
Credited with the idea / concept of the ad and the
photo-edited wheat field.
I was not involved with production of this ad's layout. The
layout for this campaign was created by another artist.
We had about seven graphic designers at the time. The
layout was a template derived from the campaign
strategy developed for a series of DTK ads.
About the ad:
The two taglines which I pitched were:
"They are right... there is intelligent life out there"
and the other was: "DTK, the symbol of intelligent life"
This ad was created back in 1996. When I proposed the
idea, It was before the explosion of crop field exploitations
in the media. At that time, the idea of using this for
advertising purposes was fresh. It was based off of an ad
idea which I sketched several years before. This ad was
very well received and garnered praise from our client as
well as others.
However, our agency's owner had a very specific idea for
the tagline and the ads rough translation is:
"It's incredible... what many people have arrived at, to
imitate us "
Credited with the idea / concept of the ad and the
photo-edited wheat field.
I was not involved with production of this ad's layout. The
layout for this campaign was created by another artist.
We had about seven graphic designers at the time. The
layout was a template derived from the campaign
strategy developed for a series of DTK ads.
About the ad:
The two taglines which I pitched were:
"They are right... there is intelligent life out there"
and the other was: "DTK, the symbol of intelligent life"
This ad was created back in 1996. When I proposed the
idea, It was before the explosion of crop field exploitations
in the media. At that time, the idea of using this for
advertising purposes was fresh. It was based off of an ad
idea which I sketched several years before. This ad was
very well received and garnered praise from our client as
well as others.
However, our agency's owner had a very specific idea for
the tagline and the ads rough translation is:
"It's incredible... what many people have arrived at, to
imitate us "
